Our Mission

Honoring their service through a legacy of gratitude…

About us…

The Gratitude Initiative (GI) is a 501(c)(3) tax-exempt non-profit whose mission is to provide educational support and college scholarships to the children and families of military service members, veterans, disabled veterans, and those killed in defense of our country.

We cannot say “thank you” enough to these heroes, but one of the greatest ways that we can show our gratitude is by helping provide for their children’s college education.  A college degree not only benefits a young man or woman, it also positively impacts their entire family.

The Gratitude Initiative provides the opportunity for all citizens to give back to these deserving families in a tangible way that will benefit them for generations to come.  Frankly, they deserve nothing less.

Over a decade of conflict and fighting two wars has placed a burden on our military and veteran families that is unprecedented in history.  Combined with the rising cost of college and the challenging economic times, planning for a child’s college future can sometimes seem daunting without additional help.

We serve the families and children of…

  • Active duty members of the United States Army, Navy, Air Force, Marine Corps, and Coast Guard.
  • Reserve or National Guard members who were activated for active duty service since 9/11/01 and were deployed to a combat zone.
  • A veteran who was honorably discharged from active duty on or after 9/11/2001.
  • A combat wounded or disabled veteran with a service connected injury that occurred on or after 9/11/2001.
  • A service member who was killed while on active duty.

Our Impact…

A college degree impacts the entire family for generations to come…
Helping to fund a college education for heroes’ children provides a lasting gift. It’s an investment not only in the child of a service member or veteran, but also in the future of their entire family.

Did you know?

  • Over 6,650 American service members have lost their lives and more than 50,550 have been wounded in action since 2001.
  • Approximately 50,000 children have had a parent killed in action, wounded, or injured during deployment.
  • Approximately 2 million service members deployed since 2001 leaving behind over 3 million family members.
  • Approximately 2 million children have a parent in the military.
  • 70% of military families live in civilian communities.

GI’s main activities include:

  1. Provide essential college planning and academic support services, free of charge, to help military and veteran children achieve their educational and career goals.
  2. Award college scholarships to qualifying students participating in our program to attend college or technical school.
  3. Raise awareness of the challenges brought on by having a mother or father deployed overseas for military service or dealing with the disability or death of a parent due to military service.

Our duty…

As Americans, we have an obligation to give back to our service members and veterans. By helping to educate their children we are not only expressing our gratitude, but we are investing in the very future of our communities and our entire nation.

Integrity and Trust

The Gratitude Initiative is able to accomplish its mission only through the generous support of its donors and partners. As stakeholders, donors can expect that GI operates under the highest ethical standards and best operational practices. As part of that commitment, GI supports The Donors Bill of Rights as provided by the Association of Fundraising Professionals (AFP). Click here for more on the Donor Bill of Rights.


Heed the call. Let’s get our heroes’ kids to college!